Rivian's New Midsize Platform Revamps Its EV Lineup

Introducing R2, R3, and R3X

On March 7, 2024, Rivian unveiled its new midsize platform, the foundation for its upcoming R2 and R3 product lines. This platform was introduced in conjunction with the announcement of a strategic partnership with ATT aimed at reducing CO2 emissions, and is a significant step forward for Rivian's electrification and sustainability goals.

Strategic Partnerships and Investments

Rivian has forged a strong alliance with ATT to address the environmental impact of its operations. The collaboration will focus on reducing CO2 emissions through the deployment of Rivian's electric vehicles, charging infrastructure, and fleet services.

In addition, the German automaker Volkswagen Group has invested up to $5 billion in Rivian, demonstrating a shared vision for the future of electric mobility. This partnership will enable Rivian to accelerate its growth and enhance its product offerings.

Midsize Platform and New Models

The new midsize platform is a versatile foundation for a range of electric vehicles, beginning with the R2, R3, and R3X. These upcoming models aim to meet the needs of a broader customer base, expanding Rivian's presence in the EV market.

Positioning in the EV Landscape

As Rivian refreshes its flagship R1T and R1S models, the company demonstrates its commitment to innovation and customer satisfaction. The introduction of the midsize platform and the strategic partnerships with ATT and Volkswagen Group position Rivian as a leading player in the rapidly evolving EV industry.